Below you will find a number
of common Frequently Asked Questions (FAQ's) that are asked by
business owners when deciding whether or not they should have
their business on the Internet.
- What is the Internet?
The Internet is a worldwide network of many tens of thousands
of computers, that are all connected to each other. Businesses
get on the Internet by obtaining an account through a local Internet
Service Provider (ISP), who offers access to e-mail (electronic
mail) and the World Wide Web. The Web allows potential customers
to visit a business's storefront and view the company's on-line
brochure, consisting of text and pictures that are stored in
electronic files called pages. This collection of pages is called
a Web site.
- How does a Web site work?
The World Wide Web provides businesses with a way to introduce
their products and services to the world in a series of "pages"
that are connected by "links". When a prospective customer
sees something that is of interest, they merely click their computer
mouse on the "link" which could be a blue highlighted
word or words, or a graphical button with text. A business may
have several "pages", all being linked to and from
their main home page. These pages typically include information
about the company and its history, products or services, technical
support information, and an order or feedback form. The potential
customers can view as much or as little that interests them,
and the business can update prices or availability of products
at any time.
- Who is doing business on
A wide variety of small businesses, corporations and organizations
and the number of businesses getting "on-line" is growing
daily. You will find large businesses as well as small businesses.
The types of businesses on the Internet include florists, realtors,
attorneys, furniture manufacturers, retail businesses, life insurance
companies, and the list goes on and on.
- Why would I want to use the
World Wide Web for marketing and advertising?
- It is inexpensive compared to
other forms of advertising, and available 365 days a year, 24
hours a day, 7 days a week. Your customers are learning about
your products and services at a time that is convenient to them.
- Leads from your site are virtually
pre-qualified. If a visitor chooses to come to your Web site
and fill out the form, they are really interested!!
- When prospects are interested
they can visit your Web site instead of waiting for a brochure
to be mailed to them or for a salesman to get back to them.
- Increases customer satisfaction.
Customers can order on line, communicate directly to you, and
get information without the hassle.
- Minimizing Costs. You can publish
a catalog on-line less expensively than printing and mailing
one. It can also be updated frequently.
- Improve Profitability. You will
increase your market share because you are selling world-wide.
- Increases the effectiveness
of your marketing. A smaller business can look and feel the same
as a larger business on the Web. You now have a level playing
field with the big players in your industry.
- Builds brand awareness, and
provides your company with a better and more powerful corporate
- Effectively displays all of
your company's products and information and on and on.
- How extensive is advertising
and marketing on the Internet?
According to a leading Web Survey, approximately 50 per cent
of the leading corporate advertisers were advertising on-line.
The on-line advertising market, as of year end 1995, was estimated
at close to $150 million. The survey projected that on-line advertising
could easily be a billion dollar market by the end of this decade.
- How do businesses use the
This form of advertising is used to build a company's image,
provide for customer technical support, make available technical
and troubleshooting information, develop a prospect list, conduct
customer surveys, offer products and services, and take orders.
- Can I accept credit card
sales on my Web site?
Absolutely, you can.
Whether you elect to have the three page site or the Corporate
10 page site plan, you can have the ability to accept credit
card purchases threw a special arrangement we have with GoEmerchant.
- Do I have to be Computer
Literate to own a Web site?
No, it is not necessary. However, in order to respond to customers
electronically, it would be of benefit if someone could answer
- Does my computer need to
be on all the time?
No. Your business's Web pages are stored elsewhere on another
computer connected to the Internet where it is accessible 24
hours a day, 7 days a week.